We are an independent creative studio in New York led by Lucy Flanagan. Our approach to branding is holistic, developing positioning, language, and design together from the earliest stages of a project. We partner closely with clients to build thoughtful, enduring brands through strategy and positioning, naming, identity and design systems, DTC and retail packaging, digital design, influencer and experiential strategy, photography and film, and brand advertising campaigns. Our clients range from pre-seed startups to Fortune 500 companies seeking a focused, hands-on team with proven experience, business-shifting ideas, and a distinct point of view.